Measur

Press kit

Everything on this page is cleared for publication: the marks, the screens, and three lengths of the same description, taken word for word from this site so that a piece written from them says what Measur actually claims. Anything you need that is not here - another format, a question, someone to talk to - reach us at measur@measur.me.

Boilerplate

Copy any of these as they stand. Each one is a passage of this site, unedited.

In one line

Measur is an AI calorie tracking app for iPhone and Android.

In about fifty words

Measur is an AI calorie tracking app for iPhone and Android. Snap your meal and it identifies the foods, estimates the portions, and logs calories and macros in seconds. Measur is local-first: your food diary lives on your phone, and one switch backs it up to your own account. The tracker costs nothing, for good.

In about a hundred and fifty words

Measur is an AI calorie tracking app for iPhone and Android. Snap your meal and it identifies the foods, estimates the portions, and logs calories and macros in seconds. Take a photo of your plate, scan a barcode, or just say "two eggs on toast". Your day fills a calorie gauge and macro meters against a personal target computed from your body and goal. Measur measures your Maintenance Calories from your own weigh-ins and logged days, and offers you a corrected target when they say the old one was wrong. Your country's own food table stands behind the numbers, with USDA FoodData Central and Open Food Facts beside it. Measur is local-first: your food diary lives on your phone, and one switch backs it up to your own account. The tracker costs nothing, for good. Measur Pro adds the AI.

The facts

Made by
innonova GmbH, Switzerland
Availability
Coming soon on iOS and Android.
Store name
Measur - AI Calorie Counter
Store subtitle
Food Diary & Macro Tracker
Website
measur.me
Privacy policy
measur.me/privacy
Contact
measur@measur.me

The name and the marks

The brand line is Measur - Cut the excess, name then slogan. Please use the files as they are: the icon is not redrawn or recoloured, and the name is not set in another typeface.

The Measur lockup: the app icon, the name Measur, and the slogan Cut the excess

The screens

Every screen the site shows, as it is captured: the whole screen, and each one in both the light and the dark theme. The description under each is ours to reuse. They are pictures of the app's layout and its words, taken on a journal seeded for the purpose.

Each comes at two sizes. Take the wide one to publish - it is the capture as the phone drew it, big enough for a full-width picture or for print. The narrow one is the copy this site shows, for a thumbnail or a small inline figure.

The add screen on its Search tab, beside Photo, Barcode and Describe: dishes from your own log above matching foods from the food databases
The add screen on its Search tab, beside Photo, Barcode and Describe: dishes from your own log above matching foods from the food databases 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The capture sheet over Home: the photographed plate of sliced steak, a baked potato, mushrooms and peppers and a herb butter, a fork and knife on the napkin beside it, logged as one meal with one calorie total you can retype, a Servings of this meal stepper, an empty Fix with AI field with its dictation mic, an Analyze again chip and a Log it button
The capture sheet over Home: the photographed plate of sliced steak, a baked potato, mushrooms and peppers and a herb butter, a fork and knife on the napkin beside it, logged as one meal with one calorie total you can retype, a Servings of this meal stepper, an empty Fix with AI field with its dictation mic, an Analyze again chip and a Log it button 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The same photographed plate in Advanced mode’s Add food sheet: the dish name in an editable field, then a row per food with its weight in grams under its name and its calories beside it, and a Log this food button with the meal it will be logged to beside it
The same photographed plate in Advanced mode’s Add food sheet: the dish name in an editable field, then a row per food with its weight in grams under its name and its calories beside it, and a Log this food button with the meal it will be logged to beside it 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Simple mode's Home screen: calories left today, a row of macro bars, the day's meals and the Snap a meal button
Simple mode's Home screen: calories left today, a row of macro bars, the day's meals and the Snap a meal button 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Advanced mode showing the same day as meal cards with per-meal budgets, with the Progress tab in the bar
Advanced mode showing the same day as meal cards with per-meal budgets, with the Progress tab in the bar 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Progress: the verdict for the week with the days on target and the protein goal counted under it, then Toward your goal with the weight you started at, are at now and are aiming for over the weight chart
Progress: the verdict for the week with the days on target and the protein goal counted under it, then Toward your goal with the weight you started at, are at now and are aiming for over the weight chart 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
An empty Dinner card on tomorrow between the other empty meals, with its recipes panel open: the calories that meal has to spend, and three suggested dishes with the serving, the calories and the protein of each
An empty Dinner card on tomorrow between the other empty meals, with its recipes panel open: the calories that meal has to spend, and three suggested dishes with the serving, the calories and the protein of each 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Measur's Home screen: calories left today, the calorie gauge, a row of macro bars and the meals you logged
Measur's Home screen: calories left today, the calorie gauge, a row of macro bars and the meals you logged 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Home with two switched-on cards under the day's meals: a supplements checklist with two of four capsules ticked, and a fasting card counting the last minutes of the eating window
Home with two switched-on cards under the day's meals: a supplements checklist with two of four capsules ticked, and a fasting card counting the last minutes of the eating window 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The daily calorie target, with the maintenance estimate unfolded under it and how far under maintenance the target sits
The daily calorie target, with the maintenance estimate unfolded under it and how far under maintenance the target sits 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The coach sheet open over Home: the coach's face beside the title Your coach, a column of suggested questions from Analyze my day to How do I change my meal times?, and the box under them that takes any question about your day, your food or how the app works
The coach sheet open over Home: the coach's face beside the title Your coach, a column of suggested questions from Analyze my day to How do I change my meal times?, and the box under them that takes any question about your day, your food or how the app works 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The Edit meal sheet on a logged lunch of grilled salmon fillet, basmati rice and cucumber salad: each food on its own line with its weight and calories, the rice's line open on an editable amount in grams, the total food weight summed under the list, and the Fix with AI box below
The Edit meal sheet on a logged lunch of grilled salmon fillet, basmati rice and cucumber salad: each food on its own line with its weight and calories, the rice's line open on an editable amount in grams, the total food weight summed under the list, and the Fix with AI box below 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓

The recordings

The clips from the landing page, silent and without a soundtrack to license. Each is cut at its two ends and otherwise unedited, so what is on it is the app's own screen.

  • Logging a meal from a photoLight ↓/Dark ↓Home, the plate photographed, the wait, and the meal on the day. Silent, WebM.
  • Scanning a barcodeLight ↓/Dark ↓The scanner finding a packet and the product landing in the day. Silent, WebM.
  • Describing a mealLight ↓/Dark ↓A meal typed into the describe box, the wait, and the meal on the day. Silent, WebM.
  • Asking the coachLight ↓/Dark ↓The chat opened over the journal, a question typed and the answer writing itself. Silent, WebM.

What Measur does not claim

The lines above are what we say about the app. These are the ones we do not, so please do not put them in our mouths - and tell us if you find any of them on this site.

No accuracy figures
Measur publishes no figure for how close an analysis lands, and nothing here is evidence of what one returns in general. The screenshots and recordings show the app's layout and its words, on a journal seeded for the picture.
No prices
What Measur Pro costs is the store listings' to say, and there are no listings yet. The shape is all the site claims: the tracker costs nothing, for good, and Measur Pro adds the AI, in three plans that differ only in length, each with a trial from the store. So Measur is neither subscription-only nor an AI app that costs nothing: meal photos and the rest of the AI are Pro.
Nothing medical
Measur is a food diary and a calorie tracker. It promises no health outcome, no weight loss and no advice, and a piece that has it doing any of those is describing a different app.
The journal in the pictures is staged
The month of logged days, the weight line and the meals in every screenshot are seeded to picture the app in normal use. They are nobody's result, and captions here never read them as one.
One figure about speed, and only this one
Measur typically answers a photo in under ten seconds. That is a typical wait, not a guarantee - a rare analysis takes longer - and it is the only number about how Measur performs that anyone has measured, so it is the only one to quote.

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