Measur

Press kit

Everything on this page is cleared for publication: the marks, the screens, and three lengths of the same description, taken word for word from this site so that a piece written from them says what Measur actually claims. Anything you need that is not here - another format, a question, someone to talk to - reach us at measur@measur.me.

Boilerplate

Copy any of these as they stand. Each one is a passage of this site, unedited.

In one line

Measur is an AI calorie tracking app for iPhone, iPad and Android.

In about fifty words

Measur is an AI calorie tracking app for iPhone, iPad and Android. Snap your meal and Measur identifies the foods, estimates the portions, and logs calories and macros in seconds. Measur is local-first: your food diary lives on your phone, and one switch backs it up to your own account. The tracker costs nothing, for good.

In about a hundred and fifty words

Measur is an AI calorie tracking app for iPhone, iPad and Android. Snap your meal and Measur identifies the foods, estimates the portions, and logs calories and macros in seconds. Take a photo of your plate, scan a barcode, or just say "two eggs on toast". Your day fills a calorie gauge and macro meters against a personal target based on your body and your goal. Measur measures your Maintenance Calories from your own weigh-ins and logged days, and offers you a corrected target when they say the old one was wrong. Your country's own food table stands behind the numbers, with USDA FoodData Central and Open Food Facts beside it. Measur is local-first: your food diary lives on your phone, and one switch backs it up to your own account. The tracker costs nothing, for good. Measur Pro adds the AI.

The facts

Made by
innonova GmbH, Switzerland
Availability
Coming soon on iOS and Android.
Store name
Measur: AI Calorie Tracker
Store subtitle
Food Diary, Macros & Weight
Website
measur.me
Privacy policy
measur.me/privacy
Contact
measur@measur.me

The name and the marks

The brand line is Measur - Cut the excess, name then slogan. Please use the files as they are: the icon is not redrawn or recoloured, and the name is not set in another typeface.

The Measur lockup: the app icon, the name Measur, and the slogan Cut the excess

The screens

Every screen the site shows, as it is captured: the whole screen, and each one in both the light and the dark theme. The description under each is ours to reuse. They are pictures of the app's layout and its words, taken on a diary seeded for the purpose.

Each comes at two sizes. Take the wide one to publish - it is the capture as the phone drew it, big enough for a full-width picture or for print. The narrow one is the copy this site shows, for a thumbnail or a small inline figure.

The add page after a photo of the plate of sliced steak, a baked potato, mushrooms and peppers and a herb butter, a fork and knife on the napkin beside it: the dish's name, the photo beside the meal's calories, its share of the day and four macro bars, then a row per food with its weight in grams and its calories
The add page after a photo of the plate of sliced steak, a baked potato, mushrooms and peppers and a herb butter, a fork and knife on the napkin beside it: the dish's name, the photo beside the meal's calories, its share of the day and four macro bars, then a row per food with its weight in grams and its calories 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The add page on Search, with Photo, Barcode and Describe beside it: a food from your own log above matching foods and products from the food databases
The add page on Search, with Photo, Barcode and Describe beside it: a food from your own log above matching foods and products from the food databases 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Measur's Home screen: the calories left today beside a calorie gauge, a row of macro bars, and the day's meals in their breakfast, lunch and dinner cards, each with its own budget
Measur's Home screen: the calories left today beside a calorie gauge, a row of macro bars, and the day's meals in their breakfast, lunch and dinner cards, each with its own budget 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Progress: the verdict on the month, then the weight card with what is lost and what is left to go, the weight drawn against what the logged meals predicted, and a goal check under it
Progress: the verdict on the month, then the weight card with what is lost and what is left to go, the weight drawn against what the logged meals predicted, and a goal check under it 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
A restaurant menu read on the add page: its dishes listed one by one under the calories left today, each with a calorie estimate, and the Log menu with Search, Photo, Barcode and Describe below
A restaurant menu read on the add page: its dishes listed one by one under the calories left today, each with a calorie estimate, and the Log menu with Search, Photo, Barcode and Describe below 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The foot of Home with two switched-on cards under the day's meals: a supplements checklist with two of four capsules ticked, and a fasting card counting the last minutes of the eating window
The foot of Home with two switched-on cards under the day's meals: a supplements checklist with two of four capsules ticked, and a fasting card counting the last minutes of the eating window 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
Your plan on the You page: the daily calorie target, with the maintenance estimate unfolded under it and how far under maintenance the target sits
Your plan on the You page: the daily calorie target, with the maintenance estimate unfolded under it and how far under maintenance the target sits 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The coach sheet open over Home: the coach's face beside the title Your coach, Analyze my day, week or month, suggested questions from Which nutrients am I missing? to Which foods drive my heaviest days?, and the box under them that takes any question about your day, your food or how the app works
The coach sheet open over Home: the coach's face beside the title Your coach, Analyze my day, week or month, suggested questions from Which nutrients am I missing? to Which foods drive my heaviest days?, and the box under them that takes any question about your day, your food or how the app works 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓
The meal sheet on a logged lunch of grilled salmon fillet, basmati rice and cucumber salad: the photo beside the meal's calories and macro bars, then each food on its own line with its weight and calories, the rice's line open on its amount, and the total food weight under the list
The meal sheet on a logged lunch of grilled salmon fillet, basmati rice and cucumber salad: the photo beside the meal's calories and macro bars, then each food on its own line with its weight and calories, the rice's line open on its amount, and the total food weight under the list 1200 pxLight ↓/Dark ↓800 pxLight ↓/Dark ↓

The recordings

The clips from the landing page, silent and without a soundtrack to license. Each is cut at its two ends and otherwise unedited, so what is on it is the app's own screen.

  • Logging a meal from a photoLight ↓/Dark ↓The Log menu, the plate photographed, the wait, and the meal on the day. Silent, WebM.
  • Scanning a barcodeLight ↓/Dark ↓The scanner finding a packet and the product landing in the day. Silent, WebM.
  • Describing a mealLight ↓/Dark ↓A meal typed into the describe box, the wait, and the meal on the day. Silent, WebM.
  • Eating outLight ↓/Dark ↓A menu photographed and every dish estimated, one logged, then the plate snapped when it arrives and the portions sized off it. Silent, WebM.
  • Asking the coachLight ↓/Dark ↓The chat opened over Home, a question typed, the answer writing itself and its link followed. Silent, WebM.

What Measur does not claim

The lines above are what we say about the app. These are the ones we do not, so please do not put them in our mouths - and tell us if you find any of them on this site.

No accuracy figures
Measur publishes no figure for how close an analysis lands, and nothing here is evidence of what one returns in general. The screenshots and recordings show the app's layout and its words, on a diary seeded for the picture.
No prices
What Measur Pro costs is the store listings' to say, and there are no listings yet. The shape is all the site claims: the tracker costs nothing, for good, and Measur Pro adds the AI, in three plans that differ only in length, each with a trial from the store. So Measur is neither subscription-only nor an AI app that costs nothing: meal photos and the rest of the AI are Pro.
Nothing medical
Measur is a food diary and a calorie tracker. It promises no health outcome, no weight loss and no advice, and a piece that has it doing any of those is describing a different app.
The diary in the pictures is staged
The month of logged days, the weight line and the meals in every screenshot are seeded to picture the app in normal use. They are nobody's result, and captions here never read them as one.
One figure about speed, and only this one
Measur typically answers a photo in under ten seconds. That is a typical wait, not a guarantee - a rare analysis takes longer - and it is the only number about how Measur performs that anyone has measured, so it is the only one to quote.

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