Terms of use

Last updated 13 November 2026

These terms are the agreement between you and innonova GmbH, the Swiss company that makes Measur, for using the Measur app and this website. They say what you can count on from us, what we ask of you, and what Measur is not.

They come in two kinds: our promises about your data, in section 2, which only ever change in your favour unless you say yes, and everything else, which describes Measur as it works today and may change as Measur does, in the ways sections 8 and 11 set out.

1. Who and what these terms cover

Who we are - innonova GmbH, Sagenrainstrasse 35, 8320 Fehraltorf, Switzerland, makes Measur and runs this website.
Writing to us - measur@measur.me is our single point of contact, for you and, under the EU Digital Services Act, for the authorities of the EU member states, the European Commission and the European Board for Digital Services. A person reads every message. You can write in English or in any other language the Measur app speaks; authorities can write in English or Portuguese.
What they cover - the Measur app on iPhone, iPad and Android, the Measur server it talks to, and measur.me. Using any of them means you accept these terms. What happens to your data is set out in the privacy policy.
Who can use Measur - people aged 18 and over.
The store you got it from - on iPhone and iPad, Apple's standard licence for apps covers your licence to the app itself, and these terms cover the Measur service, Measur Pro and your data. Section 9 is what we are responsible for, wherever you use Measur. On Android, what you buy through Google Play is also governed by Google Play's terms.

2. Our promises about your data

These hold from the day you start using Measur. A change that would weaken one waits for your yes, and without it the promise stands for you as it was.

Your diary is yours - the meals, photos, weigh-ins and everything else in your diary belong to you. We use them only as the privacy policy describes, and claim no other right to them.
On your phone unless you choose - Measur keeps your food diary on your phone unless you choose otherwise.
Never sold - your data is never sold, never used for advertising, and never shared with anyone for their own purposes. The one exception is the law: if a court or authority lawfully orders us to hand something over, we hand over only what the order requires. And if Measur were ever sold, your data would move only under the privacy policy, and you would be told first.
Always yours to take or delete - exporting your whole diary, erasing it from your phone and deleting your account never need a subscription, and stay open whatever happens to your plan.
Told before it changes - when a change means something new leaves your phone or someone new sees it, the app tells you before it happens.

3. Estimates, not medical advice

Every number is an estimate - the calories and nutrients Measur gives you, from a photo, a description, a menu, a barcode or a food table, are estimates, and any of them can be wrong. Check what matters to you against the pack or the scales.
Not medical advice - Measur's targets and coach, and this website's calculator and blog, are information for adults. None of it is medical, dietary or treatment advice for you, and Measur is not a medical device.
Ask a professional first - talk to a doctor or a registered dietitian before a big change to how you eat, and always if you are pregnant or breastfeeding, have or have had an eating disorder, or live with a condition that what you eat affects, such as diabetes or kidney disease.
The AI can be wrong - the coach and every other AI feature can be mistaken or incomplete. Never delay or ignore a professional's advice because of something Measur said.
Medication - the medication card is a record of what you log, never advice on a medicine, its dose or its timing.

4. Measur Pro, and paying for it

The tracker - without a subscription, Measur's tracker keeps working: logging by search, barcode or an amount you type, your targets, weigh-ins, Progress and sync.
Measur Pro - a subscription that adds the AI features: meal and menu photos, a meal described in a sentence, the coach, Fix with AI and the others the app marks as Pro. The plans differ only in how long they run, and each one unlocks all of Pro.
Trying it first - your first days with Measur come with everything on, and every plan starts with seven days free from the store, once per store account.
Paying - you subscribe through the App Store or Google Play, which shows you the price in your currency before you confirm and takes the payment. Measur never sees your card. Subscribing needs an account; backing up your diary stays your own choice.
Renewing and cancelling - a plan renews by itself at the end of each period until you cancel it in your App Store or Google Play subscription settings, which Settings > Account & data in Measur opens for you. Cancel at least 24 hours before the first charge or a renewal to stop it; Pro then stays on until the end of the period you are in, and the tracker and everything you logged stay yours. Deleting the app or your account does not cancel a subscription.
Refunds and prices - refunds are the store's to give, under its own rules, so ask Apple or Google. The one exception is a change that makes Pro worse, where we pay you back (section 8). If a price changes, the store tells you before it applies to you.

5. Using Measur fairly

Your own use - Measur is for your own personal use. Do not resell it or rent it out, or copy, change or take apart the app beyond what the law allows you.
By hand, not by machine - use Measur through the app. No bots, scripts or scraping of the Measur server, its AI or its food data. An AI assistant you connect with a code from the app is welcome: that door was built for it.
Fair limits - so that Measur stays available and affordable for everyone, it limits how much any one account or connection can ask of the AI and the server in a day, and while Measur is full, new phones may wait in line to be let in.
Nothing that harms - do not use Measur to break the law, to get around Pro or its limits, to reach anyone else's account or data, or to disrupt Measur for others.
This website - the words, pictures and recordings on measur.me belong to innonova or to the people we license them from. Those in the press kit are there for writing about Measur, used the way it says.

6. What you share, and what you add

Your table and your links - the people at your table see the meals you log at the times you chose, and a link you share is open to anyone who has it. Share only what you are happy for them to see, and nothing that is not yours to share.
Products you add or put right - a product you add, or a name, nutrition values, a pack photo or a pack size you put right, can become part of Measur's food data, shown to everyone who finds that product. It is not part of your diary: you let us keep, show and edit it for good, and it stays when you delete your account.
A name on the contributor board - if you choose a name to show beside your points, it must be yours to use and fit for a public page, and we may hide one that is not.
What is not allowed - nothing you share or add may be illegal or break someone else's rights, such as a copyright or a person's privacy. A product you add or put right must be a real one, as its pack describes it, and a pack photo shows the pack. We may remove or hide what breaks these rules.
How we keep it in order - Measur refuses some things as they are typed, such as an address or a link in a contributor name, and a change you make to a product is shown to everyone only once it is accepted. Anything else we look at when it is reported to us, and a person makes every decision about it.
Reporting content - if you find something in Measur you believe is illegal or breaks these terms, such as a product, a pack photo, a name on the contributor board or a shared link, write to measur@measur.me. Say where it is (the barcode, the name or the link), why you believe so, your name and email address, and that you believe your report is accurate and complete.
What happens to a report - we confirm that it arrived, a person looks at it and decides promptly and fairly, and we tell you what we decided and how you can challenge it.
If we remove something of yours - if we remove or hide something you added or shared, or limit your account because of it, we tell you what we did, why, and which rule or law it rests on, wherever we can reach you. You can challenge it by writing back to measur@measur.me, and a person looks at it again, or before the courts (section 10).
Ideas you send us - we may use any idea or feedback you send us, and owe nothing for it.

7. Your account, and keeping your diary safe

With sync off - your diary exists only on your phone. We hold no copy, so a lost, broken or reset phone, or deleting the app, takes it with it unless you exported it first.
With sync on - your diary is kept in your account and backed up daily. We work to keep it safe, but no service can rule out every loss, so keep an export of anything you could not do without.
Your sign-in - your account opens through your email address, or through Apple or Google, so keep those safe: whoever controls them can reach your account. Tell us at once if you think someone else has.

8. When Measur changes, and when it stops

Why Measur changes - we add, change and sometimes remove features, for security, to follow the law, because a supplier or an AI model behind Measur changes, or to keep Measur working and make it better.
If Pro gets worse - if a change makes Measur Pro noticeably worse, the app tells you at least 30 days before. If you then end your plan within 30 days of the change, write to measur@measur.me and we pay back the part you paid for and will not get.
As it is, as available - we work to keep Measur running and its numbers sound, but we offer it as it is and as available, without a promise that it is always reachable, that it never fails or that every number is right.
Other people's part - food data comes from the sources on our credits page and from what Measur users add, and the AI's answers from an AI company that works for us. We cannot vouch for every entry. An AI assistant you connect works under its own provider's terms.
You can stop at any time - delete the app and, if you have one, your account in Settings > Account & data. A subscription is cancelled in the store (section 4).
We can stop your access - if you seriously or repeatedly break these terms, we may limit or close your account or your phone's access to the Measur server. Where the law and safety allow, we tell you first and why, and the diary on your phone stays yours.
If Measur stops - we tell you in the app at least 90 days before the server stops. Plans stop renewing and are no longer sold from that day, and Pro keeps running to the end of every period already paid for. The diary on your phone and its export stay yours.

9. What we are responsible for

What is never limited - we are liable without limit for intent and gross negligence, for harm to life, body or health, and where a law such as product liability law says so.
Slight negligence - for slight negligence, we are liable only if we break a duty that Measur cannot work without and that you rely on, and then only for the damage typical and foreseeable for a service like Measur.
Your consumer rights - nothing in these terms takes away a right your consumer law gives you.

10. The law, and disagreements

Swiss law - Swiss law governs these terms, and the courts of the canton of Zürich, Switzerland, decide any dispute about them, except where the next point says otherwise.
Where you live - if you use Measur as a consumer, you keep the protection your own country's law gives you and cannot sign away. You may bring a claim before the courts where you live, and we can bring one against you only there.
Talk to us first - most things are put right fastest by writing to measur@measur.me.

11. Changes to these terms

How you hear - when these terms change, the date at the top moves, and the app tells you before the change takes effect.
Changes that add or clarify - a change that only adds something, makes a term clearer or follows the law applies once the app has told you.
Changes that take something away - a change that takes something from you or costs you more asks for your yes in the app. Without it, the terms as they were stand for you, and either of us may end the agreement with notice; your diary stays yours either way.
Our promises - a change that would weaken a promise in section 2 waits for your yes, as that section says.
A new owner - if Measur passes to another company, these terms pass with it, the promises in section 2 included. We tell you first, and you may delete your account and end your plan before it happens.
Questions - about these terms or anything else, write to measur@measur.me. The support page says more.

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